WHAT: A table tent used during a pre-game dinner for West Point football players, paired with a website sign-up for cadets. Deliverables included concise, high-impact ad copy for both.
HOW: The copy had to be short yet compelling, meeting strict legal requirements while resonating with cadets. I leveraged their immediate focus—the upcoming game—while appealing to their broader identity as busy college students preparing to become military officers.
Table Tent Ad Copy
Client
First Command Financial Services
Year
2023
Fundraising Campaign
WHAT: A donation campaign for Military Appreciation Month benefiting Project Sanctuary. Deliverables included internal and external emails for both Project Sanctuary and First Command, web page content, content for the donation website and promotional social media posts.
HOW: Both Project Sanctuary and First Command have distinct brand voices that I wanted to incorporate while connecting with their overlapping audience. Because the goal was to get donations, I used emotional direct response copywriting while keeping the brand voice consistent throughout the entire campaign.
Client
First Command x Project Sanctuary
Year
2022
Credit Card Brochure
WHAT: A credit card brochure for First Command Bank, designed for high-net-worth clients. The brochure introduced the product and highlighted its exclusive travel benefits.
HOW: I crafted precise, strategic messaging to elevate the brochure’s appeal while ensuring compliance with strict legal guidelines. The result was a polished, compelling piece that resonated with its target audience.
Click here to view the brochure.
Client
First Command Bank
Year
2022
I’ve also worked on several video scripts, podcast scripts, SEO-optimized articles and social media campaigns.
Although I have specialized experience in finance, military and western retail markets, I’ve created a wide range of content for businesses across multiple industries. Learn more about my work.
If your business needs stronger retention, prospecting or lead generation, let’s talk. I’d love to help you find the right solution.