table tent Ad Copy
WHAT: A table tent that was used during a pre-game dinner for the West Point football players. Deliverables included copy for the table tent and website where cadets would sign up.
HOW: It was necessary to keep the ad copy short but impactful while adhering to strict legal requirements. The goal was to appeal to football players who had the upcoming game top-of-mind, while also capitalizing on their demographic: busy college students who would soon graduate as military officers.
Client
First Command Financial Services
Year
2023
Fundraising Campaign
WHAT: A donation campaign for Military Appreciation Month benefiting Project Sanctuary. Deliverables included internal and external emails for both Project Sanctuary and First Command, web page content, content for the donation website and promotional social media posts.
HOW: Both Project Sanctuary and First Command have distinct brand voices that I wanted to incorporate while connecting with their overlapping audience. Because the goal was to get donations, I used emotional direct response copywriting while keeping the brand voice consistent throughout the entire campaign.
Client
First Command x Project Sanctuary
Year
2022
Credit Card Brochure
WHAT: A credit card brochure sent to high-net-worth clients of First Command Bank introducing them to the product and its benefits, particularly in regard to travel.
HOW: I used intentional, targeted verbiage to elevate the brochure and appeal to its intended audience while navigating strict legal and compliance rules.
To view the brochure, click here.
Client
First Command Bank
Year
2022
I’ve also worked on several video scripts, podcast scripts, SEO-optimized articles and social media campaigns.
I’ve written a lot of different types of content for many different types of businesses. Learn more about what I’ve done.
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